Getting Into the Act: Enticing the Consumer to Become Green Through Tax Incentives

Written by: Roberta F. Mann and Mona L. Hymel Editors’ Summary: Surveys show that the public will choose green alternatives if given the chance, yet average consumers are not making environmentally friendly choices in their everyday lives. In this Article, Profs. Roberta Mann and Mona Hymel examine this conundrum in the context of energy use and argue that well-designed tax incentives can encourage green behavior. After examining the elements necessary…